The concept of ‘wellbeing’ has taken on a whole new life since pandemic. Looking after yourself and your wellbeing — online and offline — resonates particularly well with ‘digitally native’ 20 to 30 year-olds, who are going to be the big ‘wellness’ spenders in the next decade. A group between two generations, a mix of young millennials and old centennials, 20-30 year-olds face an exceptionally broad array of responsibilities and concerns due to being at the crossroads of life stages.

Now more than ever, wellness and wellbeing are top of mind for this age group, and their focus is rapidly moving towards digital. Say hello to the Age of Balance.

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